0$. Unlimited clients. No catch.
Others cap their free plan at 1-5 clients. We give you the full tool, no limits. 100% free. Forever.
Solo, Free Forever
Everything an independent coach needs. No client limits, no time limits, no catch.
- Unlimited clients
- Scheduling & booking
- Public booking page
- Credits & packages
- Push notifications
- iOS & Android client app
- Workouts & measurements tracking
- Complete dashboard
- English & French support
Free milou vs the "free" others
Optional add-ons
milou works perfectly without them. These are extras for coaches who want to go further.
In-app payments
Let clients buy credits directly in the app. Payments processed securely via Stripe with automatic transfers to your account. 3% per card, €0.55 per SEPA — no subscription.
Available
AI Coach
Automatic generation of training programs, personalized advice for your clients.
Price TBA
White-label app
Your app on the App Store and Google Play, with your branding. Your clients download your app, not ours.
Price TBA
What do others charge?
Monthly subscription + per-transaction fees + flat fees per payment… With other platforms, you pay before you've even collected from your first client. With milou, it's €0/mo and 3% per card (or €0.55 per SEPA) only if you use online payments.
| Platform | Total cost |
|---|---|
| milou | €0/mo — 3% per card or €0.55 per SEPA (optional) |
| Azeoo | €29-109/mo excl. tax + ~3.5% + €0.25 per payment |
| Trainerize | $0-250/mo + $7-10/mo + ~2.9% + $0.30 per payment |
| Everfit | $0-105/mo + $9/mo + 3.15% + $0.30 per payment |
| My PT Hub | $20-49/mo + undisclosed fees |
| Mindbody | $139-700/mo + 3.6% + $0.30 per payment |
A coach with 20 clients selling 5 packs at €50/mo pays €7.50 in milou fees by card — or only €2.75 by SEPA. On Azeoo, the same coach pays at least €29/mo in subscription — before any transaction fees.
Using in-app payments? 3% per card, €0.55 per SEPA. That's it.
Every transaction goes through Stripe. By card: 3% (min. €0.25). By SEPA direct debit: only €0.55 flat, regardless of the amount. These fees cover Stripe and platform costs. You pay nothing else — and if you collect payments yourself, milou stays completely free.
That's a lot of info, but at least it's transparent ;)
| €10 Pack | €25 Pack | €50 Pack | |
|---|---|---|---|
| By card (3%, min. €0.25) | €0.30 | €0.75 | €1.50 |
| Coach receives (card) | €9.70 | €24.25 | €48.50 |
| By SEPA (€0.55 flat) | €0.55 | €0.55 | €0.55 |
| Coach receives (SEPA) | €9.45 | €24.45 | €49.45 |
Prefer to collect payments yourself?
- No problem. Collect from your clients however you want (cash, transfer, check) and milou stays 100% free.
- We're actively working to bring those fees down: bank transfers, new payment partners…
- The more coaches on milou, the better rates we negotiate with Stripe.
Team, For Studios
Bring your coaches together, collect rent automatically, keep control of your studio. Everything in Solo, for multiple coaches.
- Everything in Solo
- Multiple coaches, one studio
- Studio booking page
- Dedicated Stripe account
- B2B billing (rent & charges)
- Shared opening hours
- Multi-coach scheduling
- Shared locations & session types
- Guided coach onboarding
We build milou with you.
Not just users, partners. Tell us what you're missing, we'll code it for you. Join the beta, it's free and always will be.